Listing quality

Writing a listing that gets booked

Photos get a guest to open your listing. Words decide whether they book. This guide shows you how to write a title, a short description and a full description that are honest, easy to scan, and clear about who your place is for.

The short answer

Say what the place is and why it's worth choosing in the title, then repeat the strongest reason in the short description. In the full description, answer the questions guests ask before booking: who it suits, what the space is like, what's nearby, and anything they should know first. Be specific, be honest, and check every amenity you tick.

What Revamp asks for

Every listing on Revamp has the same four pieces of text, each with a length that fits where it's shown.

• Label: 6 to 36 characters. A few words above the title, like "Garden apartment" or "Wine tour".
• Title: 10 to 40 characters. The line guests see first.
• Short description: 40 to 80 characters. The two lines under the title on every card.
• Full description: 150 to 5,000 characters. The details on your listing page.

The form counts characters as you type. In the full description you can put a few words in bold, and guests see the first six lines before a "Show more" button, so put what matters most at the top.

Other sites have their own guidance. Airbnb, for example, suggests keeping titles under 50 characters, says longer ones are shortened in search results, and asks hosts to leave symbols and emojis out. A Revamp title of up to 40 characters fits comfortably.

Your title

A good title tells a guest what they'll get, in the words they'd search for.

1. Start with the place. Apartment, guest house, cabin, room: what it actually is.
2. Add the one thing that sets it apart. A view of Ararat, a balcony, a garden, a quiet street.
3. Add where, if it helps. "Old Yerevan", "near Cascade", "Dilijan forest".
4. Cut every word that isn't doing work. "Amazing", "best" and "perfect" use up space and guests skip them.

Examples of the pattern (made up, to show the idea):

• Balcony flat with Ararat view, Kentron
• Quiet garden guest house in Dilijan
• Two-bedroom loft near Cascade

The short description

These two lines sit under your title on every card, so they decide who clicks.

• Repeat your strongest reason, in different words from the title.
• Name who it's for: a couple, a family, someone working remotely.
• Give one concrete detail: "10 minutes' walk to Republic Square", "fast Wi-Fi and a real desk".

Keep it to one or two short phrases. It has to read well in 80 characters.

The full description

Guests read this to decide, and to check nothing will surprise them. Put it in this order, with a short paragraph for each.

1. The first lines: what the place is, who it suits, and the best reason to stay. This is what shows before "Show more".
2. The space: rooms, beds, the kitchen, the bathroom, outdoor space. Say how many people it suits comfortably.
3. What's nearby: walking minutes to the centre, a bakery, a metro station or a trailhead. Be honest about distances.
4. Good to know: stairs and no lift, a busy street, a shared entrance, the hot water heater, parking. Saying it first prevents a bad review later.
5. Getting there: from the airport or the bus station, in a sentence or two.

For tours and experiences, the same idea works: what you'll do, who it suits, what's included, what to bring, and where you meet.

Amenities and details

Ticked boxes are a promise. Guests filter by them, and a missing one becomes a complaint.

• Tick only what's there and working. Air conditioning in one room isn't air conditioning everywhere.
• Fill in sizes and beds exactly. A double bed and a sofa bed are not two doubles.
• Mention what you don't have, if guests often expect it: a lift, a dishwasher, a bathtub.
• Update it when things change, like new furniture or a fixed heater.

Write for the guests you get

The Statistical Committee's count shows where Armenia's visitors come from. In 2025 the biggest groups were citizens of Russia (921,704), Armenian citizens (319,285), Georgia (288,578), Iran (182,364) and the United States (60,891). Armenia in numbers shows the full list.

• Write in clear, simple English that also works well in a translation tool.
• If a site lets you add another language, a Russian version reaches the largest group of visitors.
• Avoid slang and jokes that don't translate.

Let Aha AI help

When you add or edit a listing on Revamp, the ✨ Aha AI button can suggest a title, short description, full description and highlights from what you've already filled in, within Revamp's limits. Treat its words as a first draft: check every fact, and keep what sounds like you.

Writing mistakes to avoid

• ALL CAPS, rows of exclamation marks or emojis in the title
• "Best", "perfect" and "luxury" with nothing to back them up
• Distances that are only true by taxi
• Leaving out stairs, noise or a shared entrance
• Phone numbers, emails or links in the description
• Copying another listing's words

Your checklist

Title and short description

• Title says what the place is and its best feature
• Short description repeats the best reason in new words
• Both inside Revamp's limits

Full description

• First lines say what it is and who it suits
• Space, nearby, good to know and getting there covered
• Nothing that will surprise a guest on arrival

Details

• Every ticked amenity is there and working
• Beds, sizes and guest numbers exact
• Text checked again after any change to the place

Questions hosts ask

Should my title be the same on every site?
It can be, as long as it fits every site's guidance. A Revamp title of up to 40 characters is also inside the 50 characters Airbnb suggests.

How long should my description be?
Long enough to answer the questions guests ask before booking. Most good descriptions are a few short paragraphs, with the most important part in the first lines.

Can I mention nearby attractions?
Yes, with honest walking or driving times. Guests check them on a map.

Should I list the house rules in the description?
Mention the ones that might change someone's mind, like no parties or quiet hours. The full rules belong in your house rules section and welcome guide.

Can I use Aha AI's text as it is?
Use it as a starting point. Check every fact against your place and change anything that doesn't sound like you.